輔仁大學・心理學系

Department of Psychology

. 杜秉叡助理教授

最高學歷

美國伊利諾大學香檳校區博士

專長

工商心理學、消費心理學、組織行為、人力資源管理、心理計量

開課（固定開課）

工商心理學概論、管理心理學、消費心理學、數位行銷、人才管理與分析、工商研究法、心理測驗理論與技術、高等組織心理學

02-2905-2124

benroydo2@gmail.com

系所成員

專任師資

杜秉叡

輔大研究人才資料庫

計畫

2023/08/01~2024/07/31 以ARCS強化課堂講述與PBL個案討論能提昇學習成效嗎？(教育部教學實踐研究計畫PSL1121121)
2023/03/01~2022/07/31 產學成果導向課程計畫：工商心理學概論
2023/02/01~2022/07/31 數位行銷跨域培力（教育部人文社會與產業實務創新鏈結計畫MOE-112-C-015）
2022/09/01~2022/12/31 新莊學特色融入課程計畫：消費心理學
2022/03/01~2022/07/31 產學成果導向課程計畫：工商心理學概論
2021/08/01~2022/07/31 組織行為真有用！(教育部教學實踐研究計畫PBM1101338)
2020/10/01~2020/12/31 體驗與辯論能促進學習成效嗎？
2020/03/01~2020/06/30 心理學課程評量創新研究
2019/08/01~2020/07/31 企業併購前後雇主品牌、侍僕領導與員工留任意願之影響(科技部專題108-2410-H-008-045-SSS)
2019/06/01~2019/12/31 當代管理心理學
2019/01/01~2019/12/31 以問題導向學習與數位科技應用進行企業管理人才培育
2018/06/01~2018/12/31 你該知道的心理學
2018/01/01~2018/12/31 以問題導向學習與數位科技應用進行企業管理人才培育
2016/06/01~2016/12/31 你該知道的心理學
2016/01/01~2016/09/30 管理與心理教師成長社群
2015/01/12~2015/03/20 心理測驗研討
2014/09/01~2014/12/31 開心農場
2012/04/01~2013/12/31 企管系基礎教學設施改善與建置，大學部基礎教學設施改善
2012/01/01~2012/12/31 心理學
2012/01/01~2012/12/31 雲端客服人員之職能、工作績效、與顧客滿意度之評估
2011/11/01~2011/12/31 管理心理學

學術期刊論文

23. Lin, M. Y.-C., Do, B.-R., Nguyen, T. T., & Cheng*, J. M.-S. (2022). Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing: Self-control as a moderator. Journal of Research in Interactive Marketing, 16, 310-327. https://doi.org/10.1108/JRIM-04-2021-0112
22. Prameka*, A. S., Sudarmiatin, Wiraguna, R. T., Prabowo, S. H., & Do, B.-R. (2021). A new strategic business expectancy for MSME sustainability: The impact of uncertainty during the COVID-19 Pandemic. KnE Social Sciences, International Research Conference on Economics and Business, 290–299. https://doi.org/10.18502/KSS.V5I8.9381
21. Prameka*, A. S., Do, B.-R., Sudarmiatin, Prabowo, S. H. W., & Wiraguna, R. T. (2021). Is internal-external environment still important on MSMES competitive advantage for business sustainability during Covid-19 Pandemic? Advances in Economics, Business and Management Research, 179, 464-467. https://doi.org/10.2991/aebmr.k.210616.072
20. Moslehpour, M., Dadvari*, A., Nugroho, V., & Do, B.-R. (2021). The dynamic stimulus of social media marketing on purchase intention of Indonesian airline products and services. Asia Pacific Journal of Marketing and Logistics, 33(2), 561-583. https://doi.org/10.1108/APJML-07-2019-0442
19. Isharina*, I. K., Hadiwidjojo, D., Thoyib, A., & Do, B.-R. (2020). Can consumer's brand love mediate the influence of brand trust and brand loyalty, as moderated by gender? A study of Indonesia fashion related brands. International Journal of Innovation, Creativity and Change, 13(8), 563-584. https://ww.ijicc.net/images/vol_13/Iss_8/13840_Isharina_2020_E_R.pdf
18. Do, B.-R., Dadvari*, A., & Moslehpour, M. (2020). Exploring the mediation effect of social media acceptance on the relationship between entrepreneurial personality and entrepreneurial intention. Management Science Letters, 10, 3801-3810. http://doi.org/10.5267/j.msl.2020.7.031
17. Moslehpour, M., Chau, K. Y., Dadvari*, A., Do, B.-R., & Seitz, V. (2019). What killed HTC and kept Apple alive? Brand sustainability comparison of two Asian countries. Sustainability, 11(24), 6973. https://doi.org/10.3390/su11246973
16. Dadvari, A., & Do*, B.-R. (2019). Modeling Gen Z continuance intention toward ubiquitous media system: Applying technology readiness and technology acceptance model. International Journal of Information and Management Sciences, 30(1), 37-56. https://doi.org/10.6186/ijims.201903_30(1).0003
15. Sanjaya*, N., Do, B.-R., Salimc, U., & Mokod, W. (2018). Influence socially responsible human resource management, technostress creators and employee satisfaction to use Fintech. Asia Pacific Management and Business Application, 7(2), 175-196. https://doi.org/10.21776/ub.apmba.2018.007.02.2
14. Le*, A. N. H., Do, B.-R., Azizah, N., Phuc, D. H., and Cheng, J. M.-S. (2018). Forces affecting perception of product comments on social-WOM: An interactive, relational communication perspective. Journal of Consumer Behaviour, 17(4), 393-406. https://doi.org/10.1002/cb.1722
13. Hayuningtyas*, R. F., Do, B.-R., Irawanto, D. W., & Sudirod, A. (2018). Organizational justice and affective organizational commitment: Mediated by organizational trust and perceived organizational support. Asia Pacific Management and Business Application, 6(3), 175-196. https://doi.org/10.21776/ub.apmba.2018.006.03.4
12. Do, B.-R., & Dadvari*, A. (2017). The influence of the dark triad on the relationship between entrepreneurial attitude orientation and entrepreneurial intention: A study among students in Taiwan university. Asia Pacific Management Review, 22(4), 185-191. https://doi.org/10.1016/j.apmrv.2017.07.011
11. Safitri*, R., Do, B.-R., & Irawanto, D. W. (2017). Employer brandıng on brand cıtızenshıp behavıor: Explorıng the medıatıon of brand-person fıt and brand commıtment. Asia Pacific Management and Business Application, 6(1), 27-39. https://doi.org/10.21776/ub.apmba.2017.006.01.3
10. Do, B.-R., Hsien, C.-Y., Yeh*, P.-W., Isharina, I., & Cheng, J. M. (2017). Transformational leadership and employee turnover intention: Mediated by organizational support and culture. Chung Yuan Management Review, 15(1), 39-62. http://www.airitilibrary.com/Publication/alDetailedMesh?DocID=17298822-201704-201704270008-201704270008-39-62
9. Do*, B.-R., Usuluddin, & Chan, C. N. (2016). Exploring the relationship among hedonic shopping motivation, impulsive buying, post-purchase regret, and coping. International Journal of Information and Management Sciences, 27(4), 329-338. https://doi.org/10.6186/ijims.2016.27.4.2
8. Prameka*, A. S., Do, B.-R., & Rofiq, A. (2016). How brand trust is influenced by perceived value and service quality: Mediated by hotel customer satisfaction. Asia Pacific Management and Business Application, 5(2), 72-84. https://doi.org/10.21776/ub.apmba.2016.005.02.2
7. Do*, B.-R., Yeh, P.-W., & Madsen, J. (2016). Exploring the relationship among human resource flexibility, organizational innovation and adaptability culture. Chinese Management Studies, 10(4), 657-674. https://doi.org/10.1108/cms-01-2016-0022
6. Do*, B.-R., & Yeh, P.-W. (2016). Exploring the role of human resource flexibility in organizational innovation. TungHai Management Review, 16(1), 175-198. http://www.airitilibrary.com/Publication/alDetailedMesh?DocID=a0000183-201607-201704260006-201704260006-185-218
5. Do*, B.-R., & Yeh, P.-W. (2015). Perceived organizational change on employees’ service-oriented OCB: Exploring the mediation of affective commitment. International Journal of Information and Management Sciences, 26(2), 139-149. https://doi.org/10.6186/ijims.2015.26.2.3
4. Do*, B.-R., & Huang, Y.-H. (2014). Can personality moderate the relationship between work stress and job satisfaction? Taiwan Journal of International Business Studies, 8(2), 123-149. https://doi.org/10.3966/199553922014090802002
3. Rahmawati* & Do, B.-R. (2014). Shopping motivation on purchase intention: Can loyalty program and corporate image enhance such relationship? Asia Pacific Management and Business Application, 2(3), 154-169. https://doi.org/10.21776/ub.apmba.2014.002.03.2
2. Do*, B.-R. (2009). Research on unproctored Internet testing. Industrial and Organizational Psychology, 2(1), 49-51. https://doi.org/10.1111/j.1754-9434.2008.01107.x
1. Nye*, C., Do, B.-R., Drasgow, F., & Fine, S. (2008). Two-step testing in employee selection: Is score inflation a problem? International Journal of Selection and Assessment, 16(2), 112-120. https://doi.org/10.1111/j.1468-2389.2008.00416.x